Marketing Automation Tools 

The process of making marketing plans without the involvement of humans is known as marketing automation, as the name suggests. Giving the monotonous chores to good marketing automation tools is crucial in a world where marketing is becoming increasingly complex.

By managing customer interactions, tracking prospects, and optimizing marketing workflows, marketing automation technologies may simplify your life. The social media marketing that is an essential component of any marketing plan can also benefit from these cutting-edge tools.

 

Perks of having Marketing Automation Tools

 It can be difficult to manage the leads when your company is expanding and more people are visiting your web platforms. But maintaining contact with consumers and attending to their demands is crucial for the development of your company. You may enhance the consumer experience and minimize the strain on your resources by using automated marketing. Micro businesses, when time and money are of the biggest importance, can greatly benefit from that. Other than that, it also controls your email marketing, generates fresh leads and follow-ups, personalizes your customer communications and most crucially, allows you to conduct several marketing campaigns smoothly.

 

The Best Marketing Automation tools to use

If it’s about the marketing automation solutions, there are several options available. Knowing your core objective and your target audience is crucial. Before making a decision, one must also take into account other aspects including pricing, available resources, and software integrations.

The following contains a detailed list of marketing automation platforms. The features that these solutions have to offer will win the hearts of your marketing and sales staff.

In this blog, we have some of the best choices for you when it comes to the best marketing automation.

 

• Drip

The marketing automation platform Drip was created with small businesses in mind. The distinctive marketing automation features that Drip provides can be very useful for e-commerce firms. Using Drip, you can build multichannel marketing strategies, you may advertise your goods and services via email, SMS, social media, and interactive website content.

Making the most of consumer data through integration with platforms like Shopify is another advantage of this marketing automation solution.

• Marketo

One of the top marketing automation programs available is Marketo. This application assists you in developing targeted marketing campaigns by tracking and examining consumer behavior. By using split testing, you may also use Marketo to compare various iterations of your marketing plan.

Marketo puts greater emphasis on email-based client communication that helps to develop client interactions during lead nurturing and lead scoring. Marketo also offers helpful insights into the effectiveness of your campaigning activities. 

Although Marketo is not open about its pricing, it follows a more enterprise-oriented marketing strategy where you must first get in touch with the sales department before receiving an estimate for your marketing solution.

• HubSpot

Inbound marketing and customer relationship management (CRM) functionality are combined in HubSpot to create a powerful marketing automation platform. With tools like live chat, HubSpot may automate tedious operations and enhance customer support. 

With its distinctive features, HubSpot transcends the limitations of standard CRM software and aids in the creation of focused campaigns that increase lead generation. The fact that HubSpot is comparatively simple to use is one of its best features. From a single dashboard, you can manage all the forms, email campaigns, and social media marketing while using templates. Additionally, you can monitor KPIs and marketing procedures in real-time and adjust as necessary.

• ConvertKit

ConvertKit, an effective and user-friendly email marketing tool. Although it’s a popular choice for small businesses, it also has some fantastic features for bloggers and producers.

ConvertKit makes it simple to divide your contacts into leads and repeat customers so you can send each group different emails. To produce emails that will appear beautiful on all devices, it offers a straightforward email builder. You can also make CTA buttons that users can click on and track conversions when they do.

• Zapier 

With a wide selection of other apps available, Zapier, is a tool that connects them. It’s a fantastic technique to transfer content between locations. For instance, you may configure a “Zap” so that anytime you publish a new post on WordPress, a new story is immediately created on Medium.

Other operations that you may automate include posting fresh material to social media, adding leads to a database or spreadsheet, and creating a Trello board whenever a new WooCommerce order is received.